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Tourism Australia 
How do you make a tourist hotspot hotter?

To support the launch of Tourism Australia's new 'Come and Say G'day' campaign, a content series was commissioned to help visitors plan and book their holidays.

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The brief was to make Australia's tourist hotspots hotter.  The solution involved creating a five-episode content series highlighting some of the country's hidden attractions—the incredible Aussies working behind the scenes.

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Written on the road with Hamish Blake and a small crew, the series introduces quirky Aussies whose personalities are as captivating as the destinations.

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