Amidst the chaos of COVID, Aussies found themselves increasingly engaged in online activities, diverting their attention from outdoor pursuits. In response, AMEX initiated a campaign titled "Hello Possible," featuring a series of online articles.

The core of AMEX's content strategy aimed to shed light on all the possibilities available in Australia at present, sprinkled with a touch of daydreaming about a life beyond the COVID lockdown.

The brief was to craft five online articles for the AMEX content hub, strategically infused with SEO terms while seamlessly highlighting the diverse benefits of AMEX cards.  www.americanexpress.com/en-au/articles/life-with-amex/